HHS Pandemic Influenza Risk Communication

During the prepandemic or interpandemic period, national, state, and local communities need to disseminate messages explaining why pandemic influenza is a potential public health threat, what is being done to prepare, how a pandemic would be different from annual influenza outbreaks, and what communities can do in advance. A portfolio of materials, including other sources of information, is being developed by HHS for use by communities and other groups. A national website www.pandemicflu.gov will be updated regularly and serve as a national information clearinghouse.

Ten key components define the HHS communications strategy: